PORTFOLIO
Modern and Bright Website for DEI Advisory Firm
Website Design & Strategy
Our partnership with industry-leading DEI consulting firm ModelExpand was more than just a website redesign; it was a comprehensive strategy to showcase their expertise in the Diversity, Equity and Inclusion space.
Prior to the web design process, we conducted extensive market research to identify trends in HR and the workplace, as well as to gain insight into ModelExpand's competitors. From there, we crafted a targeted brand and website strategy that effectively highlights their unique features and sets them apart from the competition. For example, we highlight ModelExpand’s mission and highlight, front-and-center, their expertise in providing tailored DEI solutions for companies with 10,000+ employees and startups seeking to build diverse, inclusive teams.
In addition, we integrated a time-saving CRM software into their website to streamline their processes and maximize their efficiency, allowing them to focus on delivering top-notch service to their clients.
Scope of work
Full Build Website Design
Copywriting
Brand Strategy
Lite Visual Branding
Software Integrations
HubSpot
Features
Pop-up light-boxes
Collages
Scrolling logo banner
Brand Identity
Working with an existing logo, we developed a comprehensive brand identity that included an alternate logo, brandmark, and a refined color palette. Our thoughtful approach enabled us to create complementary elements that seamlessly integrated with their existing logo, resulting in a consistent and trustworthy brand identity that resonates with their audience.
While designing this website we strived to create timeless, vibrant and diverse look.
To ensure that the website accurately represents the client's commitment to diversity, equity, and inclusion in the workplace, we curated a collection of images that highlight the varying facets of these values. These visuals were then skillfully placed to showcase different types of workplaces and the importance of these values in creating a thriving and inclusive work environment.
