Luxury Squarespace Website Design for Home Renovations Company
Old Number One Customs
Project Details
Work Scope: Full Build Website Design (2-weeks), Copywriting
Integrations: Jobtread project management software
Additional Website Features: Project Gallery blog
Website Hosting: Squarespace
Website Goals
Build Trust and Brand Recognition: Highlight quality, craftsmanship, and the uniqueness of services while showcasing featured projects and client testimonials to establish a trusted brand in residential remodeling.
Convert Visitors to Leads: Clearly outline available services and options with user-friendly navigation for seamless exploration. Simplify onboarding through a clear 3-step process starting with one actionable step: "Contact Us". Strategically position calls to action throughout the site to prompt visitors to connect with Old Number One Customs.
Copywriting Goals
Develop a Brand Voice that feels Authentic: Develop an approachable brand voice that feels like chatting with your neighbor who just so happens to be an expert in custom builds and home renovations.
Optimize SEO for Local Searches: Use strategic keywords and phrases to improve search engine rankings and drive organic traffic from Auburn, Alabama and the surrounding areas to the website.
Writing Samples from the Site
“We combine quality craftsmanship with innovative design to craft timeless living spaces that set the backdrop to your life's most cherished moments—from quiet mornings with your favorite cup of coffee to lively family gatherings.”
“From renovations to custom homes, kitchens, bathrooms, outdoor living areas and more, we specialize in bringing your vision to life with unmatched attention to detail.”
