Modern and Bright Squarespace Website for DEI Advisory Firm ModelExpand
Project Details
Work Scope: Full Build Website Design (2-weeks), Copywriting, Brand Strategy, Branding
Integrations: HubSpot CRM
Analytics: Google Analytics, Google Search Console
Website Features: Custom CSS, pop-up light-boxes, photo collages, scrolling logo banner, section slider
Website Hosting: Squarespace
Website Goals
Build Trust and Appeal to their Target Audience: Position ModelExpand as a premier consulting firm specializing in delivering customized Diversity, Equity, and Inclusion (DEI) solutions for companies with over 10,000 employees.
Optimize Systems: Organize digital workflows and boost efficiency by integrating website software solutions.
Brand Strategy & Visuals
We conducted thorough market research to understand and appeal to ModelExpand's target audience, then used strategic positioning through compelling imagery, impactful copywriting, and cohesive visuals.
By integrating all elements seamlessly, we created a consistent and trustworthy brand identity. This involved refining the existing logo with an alternate logo, brandmark, and color palette, ensuring flexibility and visibility across various platforms.
Our market-based approach tied everything together, resulting in a unified brand presence that boosts trust and resonates with their audience.
